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Google Ads Masterclass (AdWords) | Digital Marketing
Course Content
Google Ads Masterclass (AdWords) | Digital Marketing
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1. Welcome to the Google Ads Masterclass
04:13 -
2. What is Google Ads and why is it important to you
04:20 -
3. Creating your account on Google Ads step by step
04:12 -
4. Exploring the Google Ads interface and identifying key points
04:07 -
5. Setting up your Google Ads Billing options
02:53 -
6. The Top 3 Elements of Your Campaigns
07:50 -
7. What are keywords and why are they essential
05:00 -
8. Finding top keywords for your business with Google Keyword Planner
08:29 -
9. How do you decide which keywords to target for your ads
11:21 -
10. Mastering the Structure of Google Ads Campaigns
11:11 -
11. Creating a plan for super optimized campaigns
04:33 -
12. How to plan a super optimized and irresistible Ad
09:26 -
13. What are Search Ads on Google Ads
01:17 -
14. Setting up the Search campaign on Google Ads
26:00 -
15. Setting up the Ads group on Google Ads
09:00 -
16. Creating optimized Google Search Ads
10:51 -
17. Managing campaigns created on Google Ads
03:08 -
18. What are Display Ads on Google Ads
02:52 -
19. Creating professional images for your Google Ads Display Ads
02:30 -
20. Creating the Google Display Ad Campaign
08:06 -
21. Creating optimized Display Ad on Google
08:11 -
22. What are YouTube ads and why they are important for your business
02:35 -
23. Creating a Google Ads Video campaign
07:18 -
24. Setting up the Google Ads Video ad group
09:15 -
25. Creating optimized YouTube video ads
05:15 -
26. Optimizing ads with ad extensions on Google Ads
04:50 -
27. Important information about Google Ads Extensions
05:05 -
28. Selecting the right ad extension for your business
09:04 -
29. Ad Extensions – SiteLinks
12:28 -
30. Ad Extensions – Callout
05:14 -
31. Ad Extensions – Structured Snippets
04:23 -
32. Ad Extensions – Call Extension
04:55 -
33. Ad Extensions – Lead Extension
06:24 -
34. Ad Extensions – Location Extension
04:15 -
35. Ad Extensions – Price Extension
04:17 -
36. Ad Extensions – Promotion Extensions
02:21 -
37. Analyzing the performance of your Ad Extensions
03:48 -
38. What Conversions are and why they are important for your business
02:25 -
39. Conversion Rate and Cost per Conversion on Google Ads
08:16 -
40. Creating and configuring conversions on Google Ads
13:41 -
41. Installing Google Ads Tag code on your website for conversions
08:59 -
42. Creating and setting up Google Ads Call conversions
05:10 -
43. How Google Ads auction works
12:02 -
44. Manual bids vs automatic bids
06:54 -
45. Types of bids on Google Ads
09:24 -
46. Increasing your bids to specific locations on Google Ads
04:28 -
47. Raising your bids for specific devices on Google Ads
02:04 -
48. Setting days and hours to show your ads on Google Ads
03:19 -
49. What is remarketing and why it’s important for your business
09:05 -
50. Defining target audience sources for remarketing on Google Ads
07:35 -
51. Remarketing on your website Creating a list of people who visited your website
08:46 -
52. YouTube Remarketing – Creating List of People Who Have Viewed Your Videos on YouTube
02:13 -
53. Creating an Optimized Remarketing Campaign on Google Ads
04:14 -
54. Reports on Google Ads
09:12 -
55. Creating your Custom Reports on Google Ads
02:30 -
56. Report Submitting Reports Automatic to you via email
02:30 -
57. Contacting Google Ads Support
04:03 -
58. Final Project
02:09
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